The future of sports delivery in Australia NBN multicast, IPTV and the role of the ISPs

Main Article Content

Anthony McCosker

Keywords

nbn; media;

Abstract

Where lucrative media rights deals for sports content currently lie primarily with pay TV and free to air (FTA) broadcasters, Internet Service Providers (ISPs) entering the content delivery market through partners such as Fetch TV may be better placed to compete for distribution rights to sporting and other live events. In response to this shifting environment this paper outlines the technological capacities of NBN-based multicast Internet Protocol Television (IPTV), and examines public comment and interview data from ISPs, sports organisations and NBN Co. regarding their intentions for IPTV delivery. This paper begins with the assumption that diversity in these emerging media forms remains important as ISPs enter the media content market. We demonstrate, however, that despite the emergence of NBN-based technologies, diversity in sports content distribution cannot be assumed. The paper points toward the important role that regulators, such as the ACCC, have in maintaining diversity and competition in IPTV services.

Abstract 27 | PDF Downloads 2

References

ACMA. 2008. IPTV and Internet video services: The IPTV and Internet video market in Australia. Canberra: ACMA.
ACMA. 2010. IPTV and Internet video delivery models: Video content services over IP in Australia. Canberra: ACMA.
Barr, Trevor. 2010. ‘A Broadband Services Typology’. The Australian Economic Review 43 (2), 187-193. http://doi.org/10.1111/j.1467-8462.2010.00592.x
Battersby, Lucy. 2012. ‘Optus to Shut Down TV Now After Losing Appeal’. Sydney Morning Herald (7 September). Accessed 14 May 2013. Available from: http://www.smh.com.au/business/optus-to-shut-down-tv-now-after-losing-appeal-20120907-25ijm.html
Beltrame, Stephanie. 2011. ‘The New World of Selling Content: Cricket as a Case Study’. Telecommunications Journal of Australia 61 (4), 63.1-63.7. http://doi.org/10.7790/tja.v61i4.256
Bingemann, Mitchell. 2012. ‘Telstra Targets Sports Rights’. The Australian (3 December). Accessed 22 May 2013. Available from: http://www.theaustralian.com.au/media/digital/telstra-targets-sports-rights/story-fna03wxu-1226528453528
Broadband TV News. 2013. ‘Over 100m IPTV Homes by 2017’. (25 April). Accessed 27 April 2013. Available from: http://www.broadbandtvnews.com/2013/04/25/over-100m-iptv-homes-by-2017/
Budde, Paul. 2013. Australia, Digital Media, IPTV, Major Players. Accessed 10 July 2013. Available from: http://www.budde.com.au/Research/Australia-Digital-Media-IPTV-Major-Players.html
Chirgwin, Richard. 2013. ‘NBN Multicast: Australia’s TV Distribution Revolution’. ABC Technology and Games, (11 February). Accessed 20 February. Available from: http://www.abc.net.au/technology/articles/2013/02/11/3687398.htm
COMPS (Coalition of Major Professional Sports). 2009. Submission to ‘Inquiry into the Reporting of Sports News and the Emergence of Digital Media’. Senate Standing Committee on Environment, Communications and the Arts. Canberra: Parliament of Australia.
Cunningham, Stuart. 2011. ‘Broadband, the NBN and Screen Futures’. Media International Australia 140 (August), 16-21.
Cunningham, Stuart; Tay, Jinna (eds). 2009. Television Studies After TV: Understanding Television in the Post-Broadcast Era, Hoboken, Taylor and Francis.
Curtis, Rosemary; Given, Jock; McCutcheon, Marion. 2012. Online Video in Australia: Exploring Audiovisual Fiction Sites. The Swinburne Institute, Swinburne University of Technology. Accessed 12 January 2013. Available from: http://researchbank.swinburne.edu.au/vital/access/manager/Repository/swin:26627
DBCDE. 2012. Convergence Review: Final Report. Canberra: Commonwealth of Australia.
DeshIPTV. Accessed 3 July 2013. Available from: http://www.deshiptv.com/aboutus.php
Dziadul, Chris. 2013. ‘IPTV surges in Korea’ TV Connect, published in Broadband TV News, 20 March 2013 http://www.broadbandtvnews.com/2013/03/20/iptv-surges-in-korea/
Fevre, Landry. 2013. NBNCo, General Manager, Media. Interview with co-author, June 2013.
Fisk, Anthony. 2013. iiNet, interview with co-author, June 2013.
Financial Review. 2013. ‘TV Cricket Rights: Nine Ponders a Declaration’. (18 May) Accessed 20 May 2013. Available from: http://www.afr.com/p/business/marketing_media/tv_cricket_rights_nine_ponders_declaration_YwGXJhXBT0LT32neW6VrPJ
Given, Jock; Curtis, Rosemary; McCutcheon, Marion. 2012. ‘Online Video in Australia’. International Journal of Digital Television 3 (2), 141-162. http://doi.org/10.1386/jdtv.3.2.141_1
Hutchins, Brett; Rowe, David. 2008. ‘From Broadcast Scarcity to Digital Plenitude: The Changing Dynamic of the Media Sport Content Economy’. Television and New Media 10 (4), 354-370. http://doi.org/10.1177/1527476409334016
Hutchins, Brett; Rowe, David. 2009. ‘“A Battle Between Enraged Bulls”: The 2009 Australian Senate Inquiry into Sports News and Digital Media’. Record of the Communications Policy and Research Forum. Accessed 30 July 2010. Available from: http://www.uws.edu.au/__data/assets/pdf_file/0006/138174/HutchinsRowe_BattleBetweenEnragedBulls.pdf
Hutchins, Brett;, Rowe, David. 2012. Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport. Routledge: New York.
Kidman, Angus. 2012. ‘How Multicast will Improve NBN Video Services’. Lifehacker (28 September). Accessed 4 November 2012. Available from: http://www.lifehacker.com.au/2012/09/how-multicast-will-improve-nbn-video-services/
Kim, Pyungho. 2009. ‘Internet Protocol TV in Perspective: A Matrix of Continuity and Innovation’. Television and New Media 10 (6), 536-545. http://doi.org/10.1177/1527476409340908
Leys, Nick; Bodey, Michael. 2013. ‘Cricket Wins with Split Deal on Television Rights’ The Australian, (4 June). Accessed 7 June 2013. Available from: http://www.theaustralian.com.au/media/ten-splits-cricket-with-nine-in-550m-deal/story-e6frg996-1226656393483
McDuling, John. 2013. ‘iiNet, M2 considered merger in face of impending NBN’, Financial Review (22 April). Accessed 22 April 2013. Available from: http://www.afr.com/p/technology/iinet_considered_merger_in_face_h9eTTlAarGYwkSGpXyNZzL
Media Development Authority, Singapore. Accessed 2 July 2013. Available from: http://www.mda.gov.sg/POLICIES/POLICIESANDCONTENTGUIDELINES/TV/Pages/IPTV.aspx
Minehane, Scott; Molloy, Simon. 2012. Exploring Content-Related Competition Issues: Will Exclusive Rights be the New Bottleneck in the Australian Telecommunications Sector? Paper for the Competitive Carriers’ Coalition, Windsor Place Consulting. Accessed 22 January 2013. Available from: https://www.dropbox.com/s/wqa3yflx2uiti7l/CCC%20Content%20Access%20Report%2013%20Nov%202012.pdf
Nansen, Bjorn; Arnold, Mike; Wilken, Rowan; Gibbs, Martin. 2013. Broadbanding Brunswick: High-speed Broadband and Household Media Ecologies: A Report on Household Take-up and Adoption of the National Broadband Network in a First Release Site, Australian Communications Consumer Action Network, Sydney.
NBN Co. 2012. Fibre Access Service Multicast: Feature, Technical and Pricing Overview for Multicast over Fibre. Accessed 22 July 2013. Available from: http://www.nbnco.com.au/industry/service-providers/product-components/multicast.html
OPTUS. 2009. Submission to ‘Inquiry into the Reporting of Sports News and the Emergence of Digital Media’. Senate Standing Committee on Environment, Communications and the Arts. Canberra: Parliament of Australia.
Paterson, Paul. 2012. ‘Is Access to Content Really the New Bottleneck?’. Telecommunications Journal of Australia 62 (3), 45.1-45.11. http://doi.org/10.7790/tja.v62i3.341
Razor TV. Accessed 3 July 2013. Available from: http://www.razor.tv/site/servlet/segment/main/about/
Spigel, Lynn; Olsson, Jan (eds). 2004. Television after TV: Essays on a Medium in Transition. Duke University Press, Durham, North Carolina.
Weinstein, Jeremy. 2010. ‘NBN and IPTV: Rich Potential’. Telecommunications Journal of Australia, 60 (2), 23.1-23.9. http://doi.org/10.2104/tja10023